We work with corporates, SMEs, and start-ups targeting business capture, investment, and strategic partnerships with customers in defense, national security, and government. Through strategic advisory and supporting the implementation of special projects, we assist clients in unlocking value and future growth opportunities.

The technology and commercial landscape for defense, national security, and government customers will look very different in the next few years. We support our clients in being better prepared and positioned for future challenges in a disruptive environment. From consolidating market position to developing strategy for a new brand, product, or technology, we help to deliver more powerful outcomes.

Unlocking Value

Strategy Formulation + Strategic Planning

We understand the need to prioritize strategic investments to achieve short-term needs while remaining aligned with long-term goals. With human-led, data-driven analysis, we help clients plan for the future and develop better strategies at the corporate, business unit, or product levels; vision, guiding principles, and strategic imperatives; strategic goals and KPIs, and; execution roadmaps.

Partnership Analysis + Integration

Strategic partnerships are becoming more critical for government and commercial leaders today than traditional growth strategies. By exploiting synergies, strategic partnerships can unlock value, create new opportunities, and drive higher performance in unique ways. We help clients analyze and build stronger partnerships genuinely integrated into strategy and long-term plans.

Top-Line Growth

Market, Sector + Competitor Analysis

Our robust analyses illuminate critical trends, factors, value drivers, and economic and political risks. We combine quantitative and qualitative assessments of markets and segments regarding size, value, and growth potential. We highlight vital patterns, value drivers, competitors, and factors such as barriers to entry, regulatory issues, and future outlooks.

Marketing Communications

Whether the challenge is associated with new market entry or expanding existing market share, our marketing solutions can drive top-line growth and customer loyalty through action-focused, integrated, and disruptive campaigns. Our approach focuses on deepening engagement with customers to raise awareness and influence spending decisions more powerfully.

Events + Activities

Corporate Events

Every corporate event must be unique and generate a lasting impact. We take our client’s vision across any format and bring it to reality. We pioneer new concepts aligned with client objectives, build an execution plan, and project manage the complete event cycle. From pre-event planning to venue and vendor management, on-site operations, and media relations, we deliver special events with lasting impact.

Tradeshow Management​

International tradeshow participation is complex and will routinely stretch operational resources for even the largest organizations. We can manage tradeshow activities end-to-end, fully aligned with client objectives and budgetsOur team brings experience in turning a client’s vision into reality, taking charge of contractor selection and negotiations, logistics, set-up, breakdown, and administrative tasks as a one-window service partner.

Early-Stage + Launch

Investor + Business Matchmaking

We bring early-stage technology companies focusing on the defense, national security, and government markets face-to-face with private investors. Our investor network is passionate about high-growth potential companies with entrepreneurs and teams that will take novel ideas from proof of concept to scale. We also support new market entrants in identifying and connecting with strategic partners and customers at senior levels to strategically unlock new opportunities.

Quick Launch Business Operations

New-to-market companies can struggle to find the starting point for setting up a local presence in the UAE efficiently and cost-effectively, from business formation and licensing to leasing facilities and securing managed services. With a dedicated coordination team and network of trusted local service providers, we simplify and accelerate the process of setting up a branch or satellite office, thereby allowing our clients to focus on more vital activities relating to business development and future growth.