We work with private sector entities to inform strategy in the defense environment so that it is better aligned to future goals, implementing and managing change, and embracing innovation to push the boundaries of future growth.

Gaining the Edge

We work with corporates, SMEs, and start-ups targeting business capture, investment, and strategic partnerships in defense. We provide a comprehensive suite of services that improve outcomes for strategic planning and execution to unlock future growth.

To stay ahead of the competition, prioritizing strategic investments by planning strategically for the future is imperative. We help our clients to develop strategies at the corporate, business unit, or product levels. From formulating a vision and guiding principles to identifying strategic imperatives, goals, and metrics for key performance indicators, we can help build execution roadmaps to capture emerging opportunities in the defense, national security, and government markets.

Whether the challenge is market entry or expansion, our human-led, data-driven approaches are designed to drive top-line growth and customer loyalty with action-focused, integrated, and often disruptive campaigns. Our approach focuses on deepening engagement with customers in defense, national security, and government to raise awareness, enhance profiles, and influence spending decisions more powerfully.

Whether the challenge is associated with new market entry or expanding existing market share, our marketing solutions can drive top-line growth and customer loyalty through action-focused, integrated, and disruptive campaigns. Our approach focuses on deepening engagement with customers to raise awareness and influence spending decisions more powerfully.

Market, Sector, and
Competitor Analysis

Building an informed picture of the competitive environment underpins success and future-proofs strategy. We provide rigorous analysis and enriched assessments of the competitive landscape to help identify the most important opportunities and risks over the horizon.

Partnership Analysis
and Integration

Strategic partnerships are becoming more important today than traditional growth strategies for leaders in government and industry. By effectively exploiting synergies, strategic partnerships can unlock value, create new growth opportunities and drive improved performance in impactful ways. 

The technology and commercial landscape for defense, national security, and government customers will look very different within the next few years. We help our industry clients be better prepared and better positioned for future challenges. Whether consolidating market position, developing a market strategy for a new brand, product, or technology, or projecting their corporate message more powerfully, we help optimize return on investment with creative solutions that deliver powerful outcomes.